When it comes to the different aspects of social media psychology for business it is always interesting to look at gender differences and social media use
. Thanks to InternetServiceProviders.org we have a nice infographic that gives us some insight into few ways Men and Women differ when it comes to where and how they use social media.
If you are a small business owner this is more important that you realize. In many cases specific social media platforms are more dominated by one gender over another. For instance, if you are selling a product or service where your main purchaser is women…you probably want to invest more time in Pinterest and Twitter. However, if your main audience is Men, you may want to look more
closely at LinkedIn or perhaps Google+.
Truth is, and not surprisingly, women use social media more than men…now that opens up some different questions all together, doesn’t it? Maybe if you have a male dominated product…dare I say it….social media may not be the best use of your time, money or marketing. Yes I said it…I know it sounds heretical, but facts are facts…if you were selling a luxury car. you wouldn’t focus your marketing efforts in rural USA….yes there are people there, some may be able to afford it, but it is not where you are going to sell the most luxury cars. You may spend some time and money there, but you would focus the majority of your time and money in places where you will get the greatest return.
The more data we are able to retrieve like this…we will continue to find that the psychology of social media will greatly benefit your business and help businesses like yours identify better where your dollars are best spent…or not spent at all.
To Your Success!