Every business focuses on pretty much the same thing…the numbers, or as we like to say, “the analytics”. But like a doctor who can only prescribe medicine for the symptoms, the numbers, or analytics cannot get to the core of your issues and problems. What is more the number and analytics cannot solve your problems. But Creativity can! This is the problem with society in general today. Our schools, teachers and universities focus on left brain analytic training that is focused on getting the right answer…versus getting the most creative solution. The fact is business today is so left brain focus we have a tendency to not hire right brain people. And we certainly do not want to put those “creativity champions” in leadership. But the fact is if you want to be successful, if you want growth, if you want to get unstuck in your business and career there is only one way to get there…creativity. Thank fully creative expert and author of “The Creator Mindset” Nir Bashan joins us in this episode of A New Direction.
The Creator Mindset is one of the most eye opening business books that you will ever read. The fact is we make the mistake of linking “art” and “music” with creativity. But those are only subsets of the creator mindset. If you want solutions to tomorrows problems it will come from The Creator Mindset and not another PowerPoint presentation filled with numbers. Nir Bashan’s book “The Creator Mindset” will challenge you…but only if you are open to it and do not shut down your brain. It will open you to the fact that every single one of us has creative ability, but as with most of us we are so focused on the numbers on the left side of our brain our right side creative side is left dormant and in fact starts to wither like a plant without water. Think about this you have two halves of your brain, you have become so focused on using the left half, leaving the right half alone, you are only realizing half of your potential. It’s time to relearn how to be creative. It’s time to get “The Creator Mindset“.
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