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Your Business Behavior Affects Your Consumer’s Behavior

In Business Help, Business Ideas, Business Improvement, Business Psychology, Consumer Behavior, Facebook for Small Business, Growing Your Business, Increasing Referrals, Internet Doctor, Jay Izso, Psychology and Business, Social Media Consumer Behavior, Social Media Marketing, Social Media Psychology, Social Media Research, Uncategorized by Jay Izso

The most important piece of knowledge any business must have is what the behavior of their consumer is as they relate and interact with your business and brand. What do consumers do when they have a positive experience with your business? Do they care? Will they come back? Do they tell anyone? How about when they have a negative experience? …

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Shhh…Are You Friends with a Gossiper? Don’t Tell Them This…But…They are Your Best Source for Word of Mouth Marketing.

In Business Help, Business Ideas, Business Improvement, Business Psychology, Consumer Behavior, Growing Your Business, Increasing Referrals, Internet Doctor, Jay Izso, Psychology, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social Mediology, Uncategorized by Jay IzsoLeave a Comment

Do you have people within your social media platforms who like to gossip?  Sure.  We all do.  Did you know that those gossipers may be just the people you want to develop the strongest relationships with in order to give your business buzz? What is a gossiper?  It has been defined as “an instrumental transaction in which A and B trade …

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Do People Really Read What You Write?

In Business Help, Business Improvement, Business Psychology, Business Web Marketing, Consumer Behavior, Internet Doctor, Jay Izso, Psychology and Business, Social Media Consumer Behavior, Social Media Marketing, Social Media Psychology, Social Media Research, Social Mediology, Uncategorized by Jay IzsoLeave a Comment

I am notorious for long posts.  Truth is, I have about 111 words to make my point, before over half of you will go bye-bye. Still reading? Great! Statistic Brain recently verified some statistics (see below) on our attention span.  Chances are you will only read 49% of a 111 word webpage. That may sound awful, but you should know that …

What Does Your Consumer Really Want…Better Sex or the Meaning of Life?

In Business Help, Business Web Marketing, Consumer Behavior, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social Mediology by Jay IzsoLeave a Comment

If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it.  A little term I call “Social Mediology”. Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted by Young & Rubicam entitled “Secrets …

The Social Media Business Secret You Haven’t Been Told

In Business Help, Business Ideas, Facebook for Small Business, Psychology and Business, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social media small business, Social Mediology by Jay IzsoLeave a Comment

Recently I read an article from Jay Baer @JayBear entitled “Is Twitter Massively Overrated?”  he has research with some very impressive data that quite frankly demonstrates that Twitter is probably not nearly as powerful from a business standpoint as many social media marketers, gurus and “experts” would have us to believe.  I personally agree with many of his conclusions and …

The Psychology of Social Media Influence – The Power of Klout and Kred

In Consumer Behavior, Social Media Consumer Behavior, Social Media for Business, Social Media Psychology, Social Media Research by Jay IzsoLeave a Comment

In my research of what makes us “tick”, “turns us on”, and “how consumers and businesses connect” on social media, one of the psychological and technological issues that has tremendous interest to me is the role that *Klout* and *Kred* play in our social media psychology and behavior. What especially intrigues me, for those that use these services, is the …

Will the Real Twitter (Followers) Please Stand Up?

In Consumer Behavior, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social media small business by Jay Izso1 Comment

I like Twitter.  I enjoy it because I am able to get my message out and I think I have for the most part,the right followers who appreciate my message.  I also like Twitter, because it makes me think how I (as one who speaks for a living and having the gift for gab) can put my message into 140 …

The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them

In Business Help, Business Ideas, Consumer Behavior, Facebook for Small Business, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Real Estate, Social Media Research, Social media small business by Jay IzsoLeave a Comment

Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”.  Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do on these platforms.  People will …

Men are From LinkedIn, Women are from Pinterest…Social Media Psychologically Speaking.

In Business Help, Business Ideas, Consumer Behavior, Facebook for Small Business, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social media small business by Jay IzsoLeave a Comment

When it comes to the different aspects of social media psychology for business it is always interesting to look at gender differences and social media use .  Thanks to InternetServiceProviders.org we have a nice infographic that gives us some insight into few ways Men and Women differ when it comes to where and how they use social media. If you …

Social Media Psychology & Business: Focus on the User…Not the platform!

In Business Help, Business Ideas, Business Web Marketing, Consumer Behavior, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social media small business by Jay IzsoLeave a Comment

Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most. The mistake most businesses and marketers make is that they fail to realize the motivations of the people using social media. Users …