Will the Real Twitter (Followers) Please Stand Up?

In Consumer Behavior, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social media small business by Jay Izso1 Comment

I like Twitter.  I enjoy it because I am able to get my message out and I think I have for the most part,the right followers who appreciate my message.  I also like Twitter, because it makes me think how I (as one who speaks for a living and having the gift for gab) can put my message into 140 …

The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them

In Business Help, Business Ideas, Consumer Behavior, Facebook for Small Business, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Real Estate, Social Media Research, Social media small business by Jay IzsoLeave a Comment

Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”.  Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do on these platforms.  People will …

The Profile Photo…A Humorous Social Media Psychological Interpretation

In Consumer Behavior, Facebook for Small Business, Psychology and Business, Social Media Consumer Behavior, Social Media Marketing, Social Media Psychology by Jay IzsoLeave a Comment

Have you ever heard yourself or someone say, “they have such a trusting face”, or “they look so innocent”?    The fact is that as humans we make judgments about people based on their photo.  There is in reality a psychology behind our social media profile picture.  We look at facial expressions, eyes, shape of faces, how the hair is …

Men are From LinkedIn, Women are from Pinterest…Social Media Psychologically Speaking.

In Business Help, Business Ideas, Consumer Behavior, Facebook for Small Business, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social media small business by Jay IzsoLeave a Comment

When it comes to the different aspects of social media psychology for business it is always interesting to look at gender differences and social media use .  Thanks to InternetServiceProviders.org we have a nice infographic that gives us some insight into few ways Men and Women differ when it comes to where and how they use social media. If you …

Small Businesses are Not Corporations on Facebook

In Business Help, Business Ideas, Business Web Marketing, Facebook for Small Business, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social media small business by Jay IzsoLeave a Comment

I was told by someone, “that what you do to help small business you can do on the corporate level”.  Oh this is so not true.  There is a psychological “corporate” mentality, and there is a small business mentality especially in marketing and social media, and they work quite differently.  What I do for the solo-preneur and small businesses certainly …

Social Media Psychology & Business: Focus on the User…Not the platform!

In Business Help, Business Ideas, Business Web Marketing, Consumer Behavior, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social media small business by Jay IzsoLeave a Comment

Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most. The mistake most businesses and marketers make is that they fail to realize the motivations of the people using social media. Users …

How to be Unfollowed on Twitter: Top 10 Reasons + 5

In Business Ideas, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing by Jay IzsoLeave a Comment

Small business and Twitter many times is like oil and water.  For many they just do not mix.  One of the biggest frustrations for the small business person is getting followers, but perhaps worse is losing those followers you have. Let’s be honest the people who have the most followers are famous in one way or another.  For the small …

Creating a Picture of Social Media Influence, Klout, and Kred #Infographic

In Business Web Marketing, Psychology and Business, Real Estate Web Marketing, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Real Estate, Social Media Research, Social media small business by Jay IzsoLeave a Comment

Psychology is my passion. Not to far a way is statistics and measurement.    It is true that one can use a statistic to say what you want it to say, but if one is careful they can be very useful. One of the difficulties we have in social media is measuring just about everything we do.  Seriously, how do …

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Pay to Post…The Rules Have Changed For Facebook Business Pages

In Business Web Marketing, Real Estate Web Marketing, Social Media for Business, Social Media Marketing, Social Media Real Estate, Social Media Research, Social media small business by Jay Izso2 Comments

Well it’s officially over.  The days of that FREE Facebook business page that you created is no longer FREE. Well, let’s put it this way it’s no longer free if you want everyone to see your posts.  Have you noticed recently you are not getting the responses to your posts that you used to?  There is a reason for it. Facebook …

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Is It Me or Something I Said? Why People Link to Posts.

In Business Help, Business Ideas, Consumer Behavior, Psychology and Business, Real Estate Web Marketing, Social Media for Business, Social Media Marketing, Social Media Psychology by Jay IzsoLeave a Comment

We all want to know that when we post something in social media that someone is actually reading it, and hopefully is passing it on to other people.  Business people regularly ask me what do I have to write to get people to respond to my posts.  Honestly it is not easy.  Typically I find people who have their own …