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Your Business Behavior Affects Your Consumer’s Behavior

In Business Help, Business Ideas, Business Improvement, Business Psychology, Consumer Behavior, Facebook for Small Business, Growing Your Business, Increasing Referrals, Internet Doctor, Jay Izso, Psychology and Business, Social Media Consumer Behavior, Social Media Marketing, Social Media Psychology, Social Media Research, Uncategorized by Jay Izso

The most important piece of knowledge any business must have is what the behavior of their consumer is as they relate and interact with your business and brand. What do consumers do when they have a positive experience with your business? Do they care? Will they come back? Do they tell anyone? How about when they have a negative experience? …

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Shhh…Are You Friends with a Gossiper? Don’t Tell Them This…But…They are Your Best Source for Word of Mouth Marketing.

In Business Help, Business Ideas, Business Improvement, Business Psychology, Consumer Behavior, Growing Your Business, Increasing Referrals, Internet Doctor, Jay Izso, Psychology, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social Mediology, Uncategorized by Jay IzsoLeave a Comment

Do you have people within your social media platforms who like to gossip?  Sure.  We all do.  Did you know that those gossipers may be just the people you want to develop the strongest relationships with in order to give your business buzz? What is a gossiper?  It has been defined as “an instrumental transaction in which A and B trade …

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Do People Really Read What You Write?

In Business Help, Business Improvement, Business Psychology, Business Web Marketing, Consumer Behavior, Internet Doctor, Jay Izso, Psychology and Business, Social Media Consumer Behavior, Social Media Marketing, Social Media Psychology, Social Media Research, Social Mediology, Uncategorized by Jay IzsoLeave a Comment

I am notorious for long posts.  Truth is, I have about 111 words to make my point, before over half of you will go bye-bye. Still reading? Great! Statistic Brain recently verified some statistics (see below) on our attention span.  Chances are you will only read 49% of a 111 word webpage. That may sound awful, but you should know that …

Holiday Gifts for Your Business and Social Media

In Business Help, Business Ideas, Business Improvement, Business Psychology, Facebook for Small Business, Growing Your Business, Internet Doctor, Jay Izso, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social media small business, Social Mediology, Uncategorized by Jay IzsoLeave a Comment

It’s the holiday season.  Most people are smiling a bit more, there conversations are a bit lighter, and their countenance is a bit brighter.  I also find that not only is it my daily face to face interactions, both personally and professionally, but I am noticing it even within the different social media platforms.  Now perhaps it is my own …

What Does Your Consumer Really Want…Better Sex or the Meaning of Life?

In Business Help, Business Web Marketing, Consumer Behavior, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social Mediology by Jay IzsoLeave a Comment

If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it.  A little term I call “Social Mediology”. Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted by Young & Rubicam entitled “Secrets …

Social Media Lessons from Miley Cyrus: She Twerked it Worked

In Business Ideas, Social Media Consumer Behavior, Social Media for Business, Social Media Psychology, Social media small business, Social Mediology by Jay IzsoLeave a Comment

Miley Cyrus did her “twerking” and while people and critics were confused, appalled, and outraged, her social media said one thing…twerking was working. Check out these stats*: 1.  Topped Googles “hot searches” 2.  Added 100,000 Instagram followers 3.  Added 50,000 Facebook likes 4.  Peaked at 300,000 Twitter mentions per minute (Oh BTW the best last years SuperBowl did was 231K) …

Faceborg Determines Value, Quality, and Relevancy…Resistance is Futile.

In Business Help, Business Web Marketing, Consumer Behavior, Facebook for Small Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social media small business, Social Mediology by Jay IzsoLeave a Comment

Surprise! Facebook has a new algorithm for Facebook pages.  They recently published in their blog that they conducted a survey with “thousands” of people, entered the data into a number of computers (they call the “machine” and they have determined what content will be valuable to the more than 1 billion people using the platform. Do you sense my sarcasm and …

Marketing Fail: Being Uni-Directional in a Bi-Directional Social Media Culture

In Consumer Behavior, Facebook for Small Business, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social media small business by Jay IzsoLeave a Comment

Can you imagine if you are on the phone, called someone up, and simply did all the talking? Then let us say that all you did was call, talk for a few seconds then hung up? How about if someone called you, but you put the phone down and walked away? Now imagine that you are in business and do …

The Psychology of Social Media Influence – The Power of Klout and Kred

In Consumer Behavior, Social Media Consumer Behavior, Social Media for Business, Social Media Psychology, Social Media Research by Jay IzsoLeave a Comment

In my research of what makes us “tick”, “turns us on”, and “how consumers and businesses connect” on social media, one of the psychological and technological issues that has tremendous interest to me is the role that *Klout* and *Kred* play in our social media psychology and behavior. What especially intrigues me, for those that use these services, is the …

Will the Real Twitter (Followers) Please Stand Up?

In Consumer Behavior, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social media small business by Jay Izso1 Comment

I like Twitter.  I enjoy it because I am able to get my message out and I think I have for the most part,the right followers who appreciate my message.  I also like Twitter, because it makes me think how I (as one who speaks for a living and having the gift for gab) can put my message into 140 …