Creating a Picture of Social Media Influence, Klout, and Kred #Infographic

In Business Web Marketing, Psychology and Business, Real Estate Web Marketing, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Real Estate, Social Media Research, Social media small business by Jay IzsoLeave a Comment

Psychology is my passion. Not to far a way is statistics and measurement.    It is true that one can use a statistic to say what you want it to say, but if one is careful they can be very useful. One of the difficulties we have in social media is measuring just about everything we do.  Seriously, how do …

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Pay to Post…The Rules Have Changed For Facebook Business Pages

In Business Web Marketing, Real Estate Web Marketing, Social Media for Business, Social Media Marketing, Social Media Real Estate, Social Media Research, Social media small business by Jay Izso2 Comments

Well it’s officially over.  The days of that FREE Facebook business page that you created is no longer FREE. Well, let’s put it this way it’s no longer free if you want everyone to see your posts.  Have you noticed recently you are not getting the responses to your posts that you used to?  There is a reason for it. Facebook …

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Is It Me or Something I Said? Why People Link to Posts.

In Business Help, Business Ideas, Consumer Behavior, Psychology and Business, Real Estate Web Marketing, Social Media for Business, Social Media Marketing, Social Media Psychology by Jay IzsoLeave a Comment

We all want to know that when we post something in social media that someone is actually reading it, and hopefully is passing it on to other people.  Business people regularly ask me what do I have to write to get people to respond to my posts.  Honestly it is not easy.  Typically I find people who have their own …

Facebook Business Pages…Why They Fail?

In Business Help, Business Ideas, Business Web Marketing, Psychology and Business, Real Estate Web Marketing, Social Media for Business, Social Media Marketing, Social Media Psychology by Jay IzsoLeave a Comment

I have been reading and hearing more and more conversations about Facebook Business Fan pages.  The most frequently asked question is, “are they really effective”?  Honestly, the reviews are mixed.  If you ask 10 people how effective their Facebook business page is, (provided they are not lying to you…oh and they will, and they do.) you will get everything from …

You Better Watch Out, You Better Not Cry, You Better Not Pout, I am Telling You Why Your Social Media Marketing is Causing Santa to find Another Chimney.

In Business Help, Consumer Behavior, Psychology and Business, Real Estate Web Marketing, Social Media for Business, Social Media Marketing, Social Media Psychology by Jay Izso2 Comments

Psychology is what I study, teach, and speak about. Particularly psychology as it applies to business and the internet/social media world. I am a consumer behaviorist who gleans through the research to help businesses understand the trends and behavior of consumers and why they may or may not be attracted to your business. One area that particularly fascinates me and …

Unconventional Marketing Takes Guts

In Business Web Marketing, Real Estate Web Marketing by Jay IzsoLeave a Comment

Conventional – 1: formed by agreement or compact 2 a: according with, sanctioned by, or based on convention b: lacking originality or individuality : trite c (1): ordinary, commonplace – Merriam Webster Online Dictionary As you can tell from my last BLOG, I am far from conventional. However, the point of my last article is this, challenge the conventional, make …

The Target Marketing Myth

In Business Web Marketing, Real Estate Web Marketing by Jay IzsoLeave a Comment

The hottest marketing term being thrown around today is “target marketing”. People are making tons of money on this term. It is so ill defined, that no one can tell you exactly what it is. How big or how small it is. What the defining parameters are, how to measure it, or how to actually observe it. As business owners …