Marketing Fail: Being Uni-Directional in a Bi-Directional Social Media Culture

In Consumer Behavior, Facebook for Small Business, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social media small business by Jay IzsoLeave a Comment

Can you imagine if you are on the phone, called someone up, and simply did all the talking? Then let us say that all you did was call, talk for a few seconds then hung up? How about if someone called you, but you put the phone down and walked away? Now imagine that you are in business and do …

The Psychology of Social Media Influence – The Power of Klout and Kred

In Consumer Behavior, Social Media Consumer Behavior, Social Media for Business, Social Media Psychology, Social Media Research by Jay IzsoLeave a Comment

In my research of what makes us “tick”, “turns us on”, and “how consumers and businesses connect” on social media, one of the psychological and technological issues that has tremendous interest to me is the role that *Klout* and *Kred* play in our social media psychology and behavior. What especially intrigues me, for those that use these services, is the …

Will the Real Twitter (Followers) Please Stand Up?

In Consumer Behavior, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social media small business by Jay Izso1 Comment

I like Twitter.  I enjoy it because I am able to get my message out and I think I have for the most part,the right followers who appreciate my message.  I also like Twitter, because it makes me think how I (as one who speaks for a living and having the gift for gab) can put my message into 140 …

The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them

In Business Help, Business Ideas, Consumer Behavior, Facebook for Small Business, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Real Estate, Social Media Research, Social media small business by Jay IzsoLeave a Comment

Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”.  Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do on these platforms.  People will …

The Profile Photo…A Humorous Social Media Psychological Interpretation

In Consumer Behavior, Facebook for Small Business, Psychology and Business, Social Media Consumer Behavior, Social Media Marketing, Social Media Psychology by Jay IzsoLeave a Comment

Have you ever heard yourself or someone say, “they have such a trusting face”, or “they look so innocent”?    The fact is that as humans we make judgments about people based on their photo.  There is in reality a psychology behind our social media profile picture.  We look at facial expressions, eyes, shape of faces, how the hair is …

Men are From LinkedIn, Women are from Pinterest…Social Media Psychologically Speaking.

In Business Help, Business Ideas, Consumer Behavior, Facebook for Small Business, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social media small business by Jay IzsoLeave a Comment

When it comes to the different aspects of social media psychology for business it is always interesting to look at gender differences and social media use .  Thanks to InternetServiceProviders.org we have a nice infographic that gives us some insight into few ways Men and Women differ when it comes to where and how they use social media. If you …

Social Media Psychology & Business: Focus on the User…Not the platform!

In Business Help, Business Ideas, Business Web Marketing, Consumer Behavior, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social media small business by Jay IzsoLeave a Comment

Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most. The mistake most businesses and marketers make is that they fail to realize the motivations of the people using social media. Users …

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Is It Me or Something I Said? Why People Link to Posts.

In Business Help, Business Ideas, Consumer Behavior, Psychology and Business, Real Estate Web Marketing, Social Media for Business, Social Media Marketing, Social Media Psychology by Jay IzsoLeave a Comment

We all want to know that when we post something in social media that someone is actually reading it, and hopefully is passing it on to other people.  Business people regularly ask me what do I have to write to get people to respond to my posts.  Honestly it is not easy.  Typically I find people who have their own …

You Better Watch Out, You Better Not Cry, You Better Not Pout, I am Telling You Why Your Social Media Marketing is Causing Santa to find Another Chimney.

In Business Help, Consumer Behavior, Psychology and Business, Real Estate Web Marketing, Social Media for Business, Social Media Marketing, Social Media Psychology by Jay Izso2 Comments

Psychology is what I study, teach, and speak about. Particularly psychology as it applies to business and the internet/social media world. I am a consumer behaviorist who gleans through the research to help businesses understand the trends and behavior of consumers and why they may or may not be attracted to your business. One area that particularly fascinates me and …

Selling in an Emotional Earthquake.

In Business Help, Business Ideas, Consumer Behavior, Psychology and Business, Uncategorized by Jay IzsoLeave a Comment

This economy has changed a number of consumer behaviors.  The problem I have noticed is that salespeople are not paying attention to the behavior change.  True, they are aware of the economy, however, they are still over trusting their sales process and have yet to make an adjustment to the new buyer. It is not that the new buyer is …