Small Businesses are Not Corporations on Facebook

In Business Help, Business Ideas, Business Web Marketing, Facebook for Small Business, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social media small business by Jay IzsoLeave a Comment

I was told by someone, “that what you do to help small business you can do on the corporate level”.  Oh this is so not true.  There is a psychological “corporate” mentality, and there is a small business mentality especially in marketing and social media, and they work quite differently.  What I do for the solo-preneur and small businesses certainly …

Creating a Picture of Social Media Influence, Klout, and Kred #Infographic

In Business Web Marketing, Psychology and Business, Real Estate Web Marketing, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Real Estate, Social Media Research, Social media small business by Jay IzsoLeave a Comment

Psychology is my passion. Not to far a way is statistics and measurement.    It is true that one can use a statistic to say what you want it to say, but if one is careful they can be very useful. One of the difficulties we have in social media is measuring just about everything we do.  Seriously, how do …

Facebook Business Pages…Why They Fail?

In Business Help, Business Ideas, Business Web Marketing, Psychology and Business, Real Estate Web Marketing, Social Media for Business, Social Media Marketing, Social Media Psychology by Jay IzsoLeave a Comment

I have been reading and hearing more and more conversations about Facebook Business Fan pages.  The most frequently asked question is, “are they really effective”?  Honestly, the reviews are mixed.  If you ask 10 people how effective their Facebook business page is, (provided they are not lying to you…oh and they will, and they do.) you will get everything from …

People Quit Twitter? Typical.

In Business Web Marketing by Jay IzsoLeave a Comment

A couple of days ago the Nielson Wire reported that people were leaving Twitter at a rate of 60% per month.  Meaning that of all the people that join Twitter in the beginning of the month, only 40% will be around by the end of the month.  Pretty tough on business if you are only have a 40% retention rate…”and …

Unconventional Marketing Takes Guts

In Business Web Marketing, Real Estate Web Marketing by Jay IzsoLeave a Comment

Conventional – 1: formed by agreement or compact 2 a: according with, sanctioned by, or based on convention b: lacking originality or individuality : trite c (1): ordinary, commonplace – Merriam Webster Online Dictionary As you can tell from my last BLOG, I am far from conventional. However, the point of my last article is this, challenge the conventional, make …