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Shhh…Are You Friends with a Gossiper? Don’t Tell Them This…But…They are Your Best Source for Word of Mouth Marketing.

In Business Help, Business Ideas, Business Improvement, Business Psychology, Consumer Behavior, Growing Your Business, Increasing Referrals, Internet Doctor, Jay Izso, Psychology, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social Mediology, Uncategorized by Jay IzsoLeave a Comment

Do you have people within your social media platforms who like to gossip?  Sure.  We all do.  Did you know that those gossipers may be just the people you want to develop the strongest relationships with in order to give your business buzz? What is a gossiper?  It has been defined as “an instrumental transaction in which A and B trade …

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Do People Really Read What You Write?

In Business Help, Business Improvement, Business Psychology, Business Web Marketing, Consumer Behavior, Internet Doctor, Jay Izso, Psychology and Business, Social Media Consumer Behavior, Social Media Marketing, Social Media Psychology, Social Media Research, Social Mediology, Uncategorized by Jay IzsoLeave a Comment

I am notorious for long posts.  Truth is, I have about 111 words to make my point, before over half of you will go bye-bye. Still reading? Great! Statistic Brain recently verified some statistics (see below) on our attention span.  Chances are you will only read 49% of a 111 word webpage. That may sound awful, but you should know that …

Why Men Find Pinterest So DisInteresting.

In Social Media Psychology, Uncategorized by Jay Izso

Years ago a book was published by John Gray entitled “Men are from Mars, and Women are from Venus”.  Whatever your opinion is or was of the book the one thing the book does point out…men and women for the most part are different, not only physically, but mentally and emotionally. When it comes to social media, Pinterest is a …

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R.I.P. The Death of the Facebook Business Page for Small Business

In Business Help, Business Ideas, Business Improvement, Business Psychology, Facebook for Small Business, Internet Doctor, Jay Izso, Psychology and Business, Social Media for Business, Social Media Marketing, Social Media Psychology, Social media small business, Social Mediology, Uncategorized by Jay IzsoLeave a Comment

If you are a small business with that “FREE” Facebook Business Page…it is in a coma…and soon DEAD! Remember the good old days.  Facebook allowed you to build a business page for free and people could voluntarily “Like” your page and if they did, when you posted something it would show up on your fans news feed? Then you remember …

Holiday Gifts for Your Business and Social Media

In Business Help, Business Ideas, Business Improvement, Business Psychology, Facebook for Small Business, Growing Your Business, Internet Doctor, Jay Izso, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social media small business, Social Mediology, Uncategorized by Jay IzsoLeave a Comment

It’s the holiday season.  Most people are smiling a bit more, there conversations are a bit lighter, and their countenance is a bit brighter.  I also find that not only is it my daily face to face interactions, both personally and professionally, but I am noticing it even within the different social media platforms.  Now perhaps it is my own …

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Digging into Your Mind: Google Lets You Take the Rorschach Ink Blot Test

In Internet Doctor, Jay Izso, Psychology, Social Media Psychology, Uncategorized by Jay IzsoLeave a Comment

Today is Hermann Rorshach’s birthday, he would have been 129 today.  Hermann Rorschach was a Swiss born Freudian Psychologist who only lived until he was 38 years old, but he handed us something that even if you do not believe in it, is in fact interesting.  It is called the Rorshach Ink blot test. I am sure you have seen …

Turning Clients Into Ambassadors for Your Business

In Business Help, Business Ideas, Business Improvement, Business Psychology, Consumer Behavior, Growing Your Business, Increasing Referrals, Psychology and Business by Jay IzsoLeave a Comment

Do you want “Ambassadors” for your business?  You should, they are the most effective free advertising that you can have for your business.  They refer you, bring people to you, and they want to make sure you are successful.  Recently the Journal of Consumer Research pre-released a piece of empirical research for the February issue that identifies the factors that …

What Does Your Consumer Really Want…Better Sex or the Meaning of Life?

In Business Help, Business Web Marketing, Consumer Behavior, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social Mediology by Jay IzsoLeave a Comment

If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it.  A little term I call “Social Mediology”. Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted by Young & Rubicam entitled “Secrets …

Social Media Lessons from Miley Cyrus: She Twerked it Worked

In Business Ideas, Social Media Consumer Behavior, Social Media for Business, Social Media Psychology, Social media small business, Social Mediology by Jay IzsoLeave a Comment

Miley Cyrus did her “twerking” and while people and critics were confused, appalled, and outraged, her social media said one thing…twerking was working. Check out these stats*: 1.  Topped Googles “hot searches” 2.  Added 100,000 Instagram followers 3.  Added 50,000 Facebook likes 4.  Peaked at 300,000 Twitter mentions per minute (Oh BTW the best last years SuperBowl did was 231K) …

Faceborg Determines Value, Quality, and Relevancy…Resistance is Futile.

In Business Help, Business Web Marketing, Consumer Behavior, Facebook for Small Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social media small business, Social Mediology by Jay IzsoLeave a Comment

Surprise! Facebook has a new algorithm for Facebook pages.  They recently published in their blog that they conducted a survey with “thousands” of people, entered the data into a number of computers (they call the “machine” and they have determined what content will be valuable to the more than 1 billion people using the platform. Do you sense my sarcasm and …