Unconventional Marketing Takes Guts

In Business Web Marketing, Real Estate Web Marketing by Jay IzsoLeave a Comment

Conventional – 1: formed by agreement or compact 2 a: according with, sanctioned by, or based on convention b: lacking originality or individuality : trite c (1): ordinary, commonplace – Merriam Webster Online Dictionary As you can tell from my last BLOG, I am far from conventional. However, the point of my last article is this, challenge the conventional, make …

The Target Marketing Myth

In Business Web Marketing, Real Estate Web Marketing by Jay IzsoLeave a Comment

The hottest marketing term being thrown around today is “target marketing”. People are making tons of money on this term. It is so ill defined, that no one can tell you exactly what it is. How big or how small it is. What the defining parameters are, how to measure it, or how to actually observe it. As business owners …

The Fallacy of Search Engine Optimization (SEO)

In Business Web Marketing by Jay Izso1 Comment

  I have recently been receiving tons of emails concerning Search Engine Optimization (SEO). Before I write much further, let me be very clear that I believe SEO is very important to a website, however… There are some fallacies about SEO that need to be addressed that you must consider. As well as some questions you need to ask. When …

Are You the “Winemaker” of Your Website?

In Business Web Marketing by Jay IzsoLeave a Comment

I recently attended a wine gala for the Frankie Lemmon Foundation. It was a fabulous event for an extremely worthy cause that my wife and I have contributed to over the past several years. During this gala event, there were several wineries represented with hundreds of wines to taste and enjoy. I am a wine enthusiast. I study the vinification …

So You Want More Leads…Is that what you call them?

In Business Psychology, Business Web Marketing, Business Web Marketing, Consumer Behavior, Growing Your Business, Internet Doctor, Psychology and Business, Real Estate Web Marketing by Jay IzsoLeave a Comment

My friend and colleague Brad Carroll, CEO of Dakno an Internet Marketing Group, www.dakno.com turned me on to something that was just so phenomenal that I had to write about it immediately. So often we talk about “leads”. I have even made the mistake at times of using this term. First, I want to apologize for the usage of this …

Being a Salesperson on the Web…mmm…Not Exactly

In Business Web Marketing by Jay IzsoLeave a Comment

I am a student of human behavior. I am certain that my interest in how people interact started at a young age and grew as I went to college and graduate school. One of my favorite activities is to watch salespeople develop rapport and secure a client. As an outsider, who is basically a fly on the wall, watching these …