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Master the Art of Closing the Sale – Ben Brown – AND 23

In Business Help, Business Improvement, Business Success, Career Help, Closing the sale, Increasing Referrals, Podcast, Psychology and Business, sales success by Jay Izso0 Comments

If you are in professional sales for any length of time, you have heard it before…”A-B-C…Always Be Closing”.  While it sounds funny, there is, in reality some truth to that statement.  The fact is, when it comes to sales if you are not closing, you are in fact not selling.  We are not talking about some slimy sales pitch person …

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40 Rules Every Sales Pro Needs to Know – Gregg Jackson AND13

In Business Help, Business Ideas, Business Improvement, Business Psychology, Career Help, entrepreneur, Growing Your Business, Increasing Referrals, Internet Doctor, Jay Izso, Leadership, Life Help, Marital help, Money, Podcast, Psychology and Business, self help, self-improvement by Jay Izso0 Comments

In this episode of A New Direction we talk with Best Selling Author Gregg Jackson and his most recent book.  “40 Rules Every Sales Pro Needs to Know“.  The book is a quick read made up of literally 40 one page rules that will help you in your business, life, marriage, and career. Gregg and I talk about such topics …

New Year Resolutions that Get Results

In Business Help, Business Ideas, Business Psychology, Growing Your Business, Increasing Referrals, Internet Doctor, Jay Izso, Psychology and Business, Uncategorized by Jay Izso0 Comments

It is that time of year again, where we send the old year packing, and usher the New Year into it’s seat.  Having always been interested in the psychology of goals, naturally I have an intense curiosity about who makes goals, how do they make them, and what do they set their goals for. Recently I stumbled upon a piece …

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Your Business Behavior Affects Your Consumer’s Behavior

In Business Help, Business Ideas, Business Improvement, Business Psychology, Consumer Behavior, Facebook for Small Business, Growing Your Business, Increasing Referrals, Internet Doctor, Jay Izso, Psychology and Business, Social Media Consumer Behavior, Social Media Marketing, Social Media Psychology, Social Media Research, Uncategorized by Jay Izso

The most important piece of knowledge any business must have is what the behavior of their consumer is as they relate and interact with your business and brand. What do consumers do when they have a positive experience with your business? Do they care? Will they come back? Do they tell anyone? How about when they have a negative experience? …

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Want To Be Seen as Credible, Competent, and Admired? Don’t Conform!

In Business Help, Business Improvement, Business Psychology, Consumer Behavior, Growing Your Business, Increasing Referrals, Internet Doctor, Jay Izso, Psychology, Psychology and Business, Uncategorized by Jay Izso0 Comments

A recent study has demonstrated that intentionally going against the grain can gain you competence, respect, and even credibility from others.  The study published in the Journal of Consumer Research examined how what people wear does affects others perceptions in a positive way¹. What did they find?  When people dress in a way that goes against the convention they are …

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Shhh…Are You Friends with a Gossiper? Don’t Tell Them This…But…They are Your Best Source for Word of Mouth Marketing.

In Business Help, Business Ideas, Business Improvement, Business Psychology, Consumer Behavior, Growing Your Business, Increasing Referrals, Internet Doctor, Jay Izso, Psychology, Psychology and Business, Social Media Consumer Behavior, Social Media for Business, Social Media Marketing, Social Media Psychology, Social Media Research, Social Mediology, Uncategorized by Jay Izso0 Comments

Do you have people within your social media platforms who like to gossip?  Sure.  We all do.  Did you know that those gossipers may be just the people you want to develop the strongest relationships with in order to give your business buzz? What is a gossiper?  It has been defined as “an instrumental transaction in which A and B trade …

Turning Clients Into Ambassadors for Your Business

In Business Help, Business Ideas, Business Improvement, Business Psychology, Consumer Behavior, Growing Your Business, Increasing Referrals, Psychology and Business by Jay Izso0 Comments

Do you want “Ambassadors” for your business?  You should, they are the most effective free advertising that you can have for your business.  They refer you, bring people to you, and they want to make sure you are successful.  Recently the Journal of Consumer Research pre-released a piece of empirical research for the February issue that identifies the factors that …